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In recent years, the mobile accessories market has witnessed a remarkable transformation driven primarily by the preferences of Generation Z. Known for their unique sense of style and desire for personalization, Gen Z consumers are significantly influencing the rise of microbrands specializing in aesthetic phone cases. Unlike traditional mass-produ..

Why Gen Z Prefers Personalized Tech Gear and How to Profit From ItIn recent years, the tech landscape has experienced a significant shift, with Generation Z emerging as the dominant consumer group. This vibrant demographic, born roughly between 1997 and 2012, exhibits distinct preferences that set them apart from previous generations. One of the mo..